ESG - Costello

When crowdfunding platform Kickstarter started allowing creators to put environmental pledges front and center, George Mason University accounting professor Yi Cao saw a unique opportunity. His co-authored research shows how “going green” turned out to be an impactful business choice with financial, operational and, yes, environmental implications for entrepreneurs and customers.

The best way to resolve a consumer’s doubts about electric cars is to let them drive one for a day or two. But Ioannis Bellos and Hang Ren, professors in the information systems and operations management area at George Mason University, argue that extended test drives can sometimes do more harm than good, for both profits and the planet.

Management professor Kevin Rockmann’s research concerns the often-ignored, multifaceted value of workplace relationships. In a recent executive education course at Costello College of Business, Rockmann put his findings into action, with strongly positive results for a leading company.

In-process work by Jingyuan Yang, a professor of information systems and operations management at George Mason University, suggests that downward redistribution of high-value opportunities can increase performance outcomes as well as fairness.

To please both the planet and shareholders at the same time, firms must travel a triangular path.

Air quality standards do more than reduce pollution for noncompliant counties; they increase the cost of funding public infrastructure like schools, hospitals, and roads.

Illicit massage businesses (IMBs) run by human trafficking rings are rampant in the United States. A George Mason professor has helped build what may be the best AI-driven tool to root them out.

It’s one thing to be a force for good behind the scenes. Having consumers reward you for it, however, depends upon a unique combination of elements.

A pair of George Mason University professors are helping needy nonprofits refine their messaging strategies with the help of customized chatbots.

In her off hours, Mariia Petryk, assistant professor of information systems and operations management, is using her data science expertise to help bring decentralized medicine to conflict zones—starting with her birth country, Ukraine.